I will fully admit to choosing this book based on the cover alone; the single square of chocolate signaled to me that within these pages, I may find the solution to my chocolate addiction. Now don’t get me wrong, I would never give up eating chocolate entirely, but I would like to have better control over when I eat it. Right now I basically eat it…whenever it’s in front of me. Is this the end of the world? Of course not, I’m a fairly healthy eater and I exercise regularly, but I’d love to build up my willpower against this personal kryptonite of mine. The End of Craving, Recovering the Lost Wisdom of Eating Well by Mark Schatzker was unfortunately not the answer to my chocolate-fueled prayers. It certainly brought up some interesting points, but I ate a Toblerone Bar after finishing the last few pages so…clearly I’m not a quick study.
Book Summary
Schatzker takes readers back a few centuries to understand how food has changed over time. He begins each point with a story of sorts, one of the most distressing is a description of a strange disease known as ‘Pellagra’. It appeared in different countries all over the world, and was running rampant due to poor nutrition, mainly, people in poverty who couldn’t afford a variety of foods typically developed it, much like scurvy. North America fixed the problem by adding these much-needed minerals to flour: niacin, thiamin, riboflavin, and iron. Places like Italy, where Pellagra was also a problem, didn’t alter their food, instead they slowly solved the crisis by promoting a wider range of food to eat, including rabbit. The author argues this particular diversion of paths is critical to our understanding of Italians and how they eat now, because despite their love of cheese, butter, pasta, meats, etc. their population remains fairly skinny compared to North Americans, and Schatzker believes it is because that country has not altered the food the way we have here. He also goes on to make links between poverty and obesity, the unequal distribution of whole foods among the population, and reasons behind people’s varying body types despite changes in diet.
My Thoughts
As an educated middle-class woman, I’m well aware of the fact that we should all try to eat more wholesome, natural foods. But food additives are a way of life and they have been for awhile, and in general I don’t know exactly where they lurk, or what they are doing – I just assumed many were a form of preservative. As diet culture pervades every part of the globe, many scientists have been studying why certain foods cause some people to gain weight, and not others. This book points to experiments done on both rats and humans that suggests when a food has been altered chemically, our brain signals are confused, and our body refuses to metabolize those calories in a proper way. So, if someone drinks a low-fat drink of 80 calories, that 80 calories will be stored improperly and not burned off, while if someone drinks a 200 calorie full-fat drink that hasn’t been chemically altered, the brain immediately recognizes it needs to burn off those 200 calories and can process it as intended. According to the author this is why Italians still eat lots of fatty foods but remain so much skinnier, because what they are eating is more or less in its natural state.

I’ve always been leery of artificial sweeteners, I think most people are, as ‘tricking’ your body with overly sweet but calorie-reduced food never seems like a healthy choice, so I can’t say I was shocked by the findings of this book. What did disappoint me however, was the fact that the critical and uplifting ‘here is what you can do about it’ part of this non-fiction book was missing. I wasn’t left with much hope, as there was no advice or suggestions as to what readers should eat. I was really looking for a list of foods or ingredients we should avoid. Instead, the author makes his point about why Italians are skinnier, and then…the book ends. Perhaps Schatzker is just giving us the benefit of the doubt, and assuming we don’t need a little wrap-up section that reiterates his points and how to put them into practice to make us healthier, but then the question remains – who did he write this book for, if not the general public who want to end their food cravings as the title suggests? I want to recover the lost wisdom of eating well without traveling to Italy.
Aside from learning the calorie-reduced energy drinks from the fitness app I subscribe to was most likely the cause of a bout of stomach upset I had for a few weeks (I have saved both money and toilet paper by eliminating my consumption of these beverages), I didn’t come away with any real plan for how to avoid this metabolism/body confusion that seems inevitable within our ‘enhanced’ food landscape here in North America. What’s a girl to do? I’ll continue to snack on chocolate until I figure it out…
Hmmm…this sounds interesting but I would be annoyed at a lack of solutions too. Is moving to Italy all that we can do to solve this problem? Even a list of the most altered foods or something seems like it would be helpful.
right???
There is SO MUCH we don’t know about weight and food. I’m wary of anything that says that people are not fat because they eat “like our ancestors “ or cave people or whatever. I think you’re fine with your chocolate and if your health markers (blood sugar, cholesterol etc) are good don’t worry about it!
Thank you Laila, I agree! hahaha
Life expectancy-Italy – 83.02. Canada – 82.05. I think we have a tendency to overestimate the healthy Mediterranean diet, since it doesn’t actually lead to significantly better health outcomes. I’m not saying we as individuals shouldn’t try to eat healthily, but as societies there’s not a lot of difference among the rich nations. When I was a young’un, Western life expectancy was about ten years less than it is now, so whatever we’re doing it seems to be working! Despite how much chocolate we all eat… 😉
Weird that it doesn’t at least give a list of food the author believes we should avoid based on his subject. I guess you’re allowed to keep eating chocolate! 🙂
My biggest food “problem” is snacking at night. Someday I might need serious help with that, but for now I think I’m still okay…
Yup snacking at night, whatever your vice, is probably just fine! I don’t think I could ever give up chocolate…
But what is he supposed to do? Include an appendix with a list like Apples, Bananas, Corn, D…why can’t I think of a food that begins with D? That would be a pretty boring list. I think he is saying what to eat. It just doesn’t come with a list of brands, cuz that’s kinda the whole point, isn’t it? Heheh
hahhaha I was thinking doughnuts but I doubt he’d recommend that. He doesn’t even really say ‘eat whole foods’, or anything like that. He never makes any statements about what we should do, like not even the age-old advice of ‘stick to the outsides of the grocery aisles’. It was very strange.
I guess what I’m wondering is, does he HAVE to actually say that? Don’t we know that eating something that has an ingredient list with a bunch of stuff that we know isn’t actually food isn’t going to end happily? That ingredients with ten syllables we cannot pronounce aren’t intended to be consumed? That there’s a world of difference between those packaged donuts in the farthest supermarket aisle and the ones you bake at home? Because of course I bake donuts everyday at home, don’t you? 😀
hmmm should I start baking donuts??? That’s a good idea…
Do Italians walk a lot? Japanese people live quite a long time, but they walk EVERYWHERE. I’m surprised this author didn’t focus on how you and I live in car-centric societies.
Well there are so many differences between our lifestyles, but interesting that he pointed to the way our food is produced (or over-produced). Like, is Italy’s bread so much different than ours? I guess it depends what you buy at the grocery store.
I’ve heard Europeans complain about how sweet American bread is, so I’m assuming we’re dumping sugar in it.
yes I think grocery store brands have some added sugar. I’m a big fan of sourdough myself 🙂